The Personal MBA
What if you could get the most valuable parts of a business education without the $200,000 student loan?
Josh Kaufman's The Personal MBA distils the core principles of every major business discipline — marketing, sales, finance, operations, strategy — into one clear, accessible, and immediately applicable book.
The world's best business education. No campus required.
₵60.00
Top MBA programmes teach you a lot. They also cost a fortune, take years, and spend a surprising amount of time on things that have nothing to do with actually running a business.
Josh Kaufman read hundreds of the best business books so you don’t have to — and distilled what actually matters into a single volume. The result is a complete business education that costs the price of one book.
The Personal MBA covers every core domain of business knowledge — how value is created, how marketing works, how sales psychology operates, how to manage finances, how to build systems, and how to lead teams.
Inside, you’ll discover how to:
- Understand the five core processes every business must master to survive and grow
- Apply the psychology of value creation to products, services, and customer experience
- Build marketing and sales systems that generate consistent revenue
- Manage your personal performance and energy for maximum business output
- Read financial statements and make confident data-driven business decisions
- Build systems and processes that allow your business to scale without you
You don’t need a degree to understand business deeply. You need the right book.
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