Business Model Generation
Before you build a business, you need to design one. Most entrepreneurs skip this step — and pay for it later.
Business Model Generation introduces the Business Model Canvas — the one-page strategic tool used by millions of entrepreneurs, startups, and Fortune 500 companies worldwide to design, test, and reinvent their businesses.
Every successful business is built on a great business model. This book shows you how to build one.
₵110.00
Most businesses fail not because of bad products or poor execution — but because they never clearly defined how they create, deliver, and capture value.
Alexander Osterwalder spent years working with 470 business practitioners across 45 countries to develop the Business Model Canvas — now the most widely used strategic tool in the world for designing and innovating business models.
Business Model Generation covers 9 business model building blocks and shows you how to map, test, and evolve your business model through any stage of growth.
Inside, you’ll discover how to:
- Map your complete business model on one page using the Business Model Canvas
- Identify and strengthen the value propositions that make customers choose you
- Design revenue streams, cost structures, and key partnerships that sustain growth
- Challenge and reinvent your existing business model before competitors do it for you
- Stress-test your model by analysing patterns from 26 proven business model types
- Apply business model innovation to launch new ventures or transform existing organisations
A great product needs a great business model behind it. This book builds that model for you.
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