Zero to One

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n. But every time we create something new, we go from 0 to 1. Peter Thiel — co-founder of PayPal and Palantir, one of the great disruptors of Silicon Valley — distills the lessons of his first-hand experience into essential thinking about building a business that genuinely matters.