Built to Last
Why do some companies survive and dominate for 100 years while others flame out in a decade?
Jim Collins and Jerry Porras spent six years studying 18 visionary companies — Nike, Disney, 3M, Boeing — and their less successful counterparts. Built to Last is their extraordinary report on what truly makes organisations endure.
Good companies are built on products. Great companies are built on something much deeper.
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Most companies are built to sell — to achieve an exit, a milestone, a valuation.
A rare few are built to last — and their principles, discovered through rigorous research, are surprisingly learnable. Jim Collins and Jerry Porras spent six years finding them.
Built to Last examines pairs of companies — one visionary, one comparable — and traces the specific decisions, cultures, and practices that separate legendary institutions from ordinary ones across generations.
Inside, you’ll discover how to:
- Build a core ideology so strong it guides every decision for generations
- Set Big Hairy Audacious Goals that galvanise entire organisations toward greatness
- Create a culture of experimentation that outlasts any single leader or product
- Develop leaders from within who preserve the vision while driving necessary change
- Build clock-building organisations rather than time-telling ones
- Understand why great companies embrace paradox and complexity rather than resolve it
Any business can have a great year. Very few build something that lasts 100 years. This book shows you how.
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