Shoe Dog
Phil Knight started Nike with $50, a handshake, and an idea that most people told him was impossible.
Shoe Dog is the raw, honest, and extraordinary memoir of how one man's obsessive vision built one of the most recognisable brands in human history — and almost destroyed him in the process.
Every entrepreneur needs this book. Because no one tells the real story of building like Phil Knight does.
₵98.00
Most business books tell you about success. Shoe Dog tells you the truth about building something real — the fear, the debt, the failure, the moments where it all nearly ended.
Phil Knight built Nike from a handshake deal with a Japanese shoe manufacturer and a belief that Americans deserved better athletic footwear. Fifty years later, Nike is worth over $30 billion. But the road there was nothing like what you imagine.
In Shoe Dog Knight writes with remarkable candour about the chaos, creativity, and sheer will that built a global empire.
Inside, you’ll discover how to:
- Build something from nothing when the odds are catastrophically against you
- Attract and inspire the right people to join an audacious, uncertain mission
- Navigate financial crisis without losing your vision or your nerve
- Understand the true cost of building a world-class company
- Lead with passion rather than process — and know when to flip that equation
- Build a brand that becomes a cultural institution, not just a product
Just do it is the slogan. Shoe Dog is the real story behind what it actually took.
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