The E-Myth Revisited

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Michael E. Gerber walks you through the pitfalls that cause most small businesses to fail — and shows how to avoid them. With insights from twenty-five years of consulting with small businesses, Gerber points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. He reveals the true nature of entrepreneurship, tells what systems you’ll need, and explains how to turn any business into a world-class operation. Essential for every entrepreneur in Ghana.