Traction: Get a Grip on Your Business

Entrepreneurship promises freedom. Most business owners get the opposite — trapped inside an organisation that depends entirely on them.

Gino Wickman has worked with thousands of entrepreneurial companies to solve exactly this problem. His Entrepreneurial Operating System gives any business the clarity, discipline, and traction it needs to break through the ceiling.

Traction covers six key components every business must master — Vision, People, Data, Issues, Process, and Traction — and provides a practical weekly, quarterly, and annual rhythm for building and executing your growth plan.

Inside, you’ll discover how to:

• Create a clear, compelling vision that every person in your organisation understands and owns
• Ensure you have the right people in the right seats using the People Analyser tool
• Build a scorecard of weekly metrics that gives you an early warning system for problems
• Solve business issues at their root rather than managing symptoms forever
• Document and systematise your core business processes so they run without you
• Create the meeting rhythms, quarterly rocks, and accountability systems that build real traction

Traction is not an accident. It is a system. And this book gives you that system in full.