Good to Great

Built on five years of research with a team of 21 researchers, Good to Great answers the question: Can a good company become a great company, and if so, how? Jim Collins and his team studied over 1,400 companies to identify those that made a sustained jump from good to great results. Their findings were surprising — and in many cases counter-intuitive. Great companies had ‘Level 5 Leaders’ who were humble yet fiercely ambitious for the company. They had the right people in the right roles. And they focused ruthlessly on what they could be best in the world at. A timeless business classic.