The Tipping Point
Why do some ideas, products, and behaviours suddenly spread like wildfire while others fade quietly away?
Malcolm Gladwell's The Tipping Point reveals the three agents of change that cause ideas, messages, and behaviours to reach the tipping point and become cultural epidemics.
Everything can tip. The question is what it takes. This book gives you the answer.
₵82.00
Most people assume big changes require big resources and big campaigns. Malcolm Gladwell shows this is almost never true.
The Tipping Point is built around a simple but radical insight: social change happens the same way epidemics spread — through a small number of people, in a specific environment, with a message of particular stickiness. Understand the three factors and you can engineer a tipping point.
In The Tipping Point Gladwell introduces the Law of the Few, the Stickiness Factor, and the Power of Context — showing how each one can be used to create explosive, self-sustaining change.
Inside, you’ll discover how to:
- Understand the Law of the Few — the connectors, mavens, and salespeople who drive change
- Apply the Stickiness Factor to make your message memorable, compelling, and shareable
- Use the Power of Context to create the environmental conditions that tip behaviours
- Design campaigns, products, and ideas that have the properties of successful epidemics
- Understand why small, precise changes in context produce dramatic changes in behaviour
- Apply tipping point thinking to your organisation, community, church, or social cause
Every great movement, every viral idea, every cultural shift had a tipping point. This book shows you how to find yours.
No reviews yet. Be the first to review this book!
Leave a review