The Power of Habit
Almost 40% of your daily actions are not decisions. They are habits — and they are silently shaping every outcome in your life.
Charles Duhigg's The Power of Habit reveals the neuroscience behind why habits form, how they can be changed, and why understanding them is the most powerful lever for transformation.
Change your habits. Change your life. This is the science that makes it possible.
₵85.00
Why do you reach for your phone first thing in the morning? Why do you eat what you eat? These are not choices. They are habits running on autopilot.
Charles Duhigg spent years investigating the science of habit formation. What he found is both remarkable and immediately usable.
In The Power of Habit Duhigg introduces the Habit Loop — Cue, Routine, Reward — and shows exactly how to intervene at each stage to replace destructive habits with empowering ones.
Inside, you’ll discover how to:
- Understand the neurological loop that drives every habit you have
- Identify and change the keystone habits that influence dozens of others
- Use the Habit Loop to build new positive behaviours that stick permanently
- Apply habit science to your organisation to drive cultural and performance change
- Overcome the willpower trap by designing environments that make good habits automatic
- Break addictive or destructive patterns with a scientifically proven framework
Your habits are running your life whether you manage them or not. This book puts you in control.
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